EMBA Learning Journey | B2B Marketing Strategy

2 min readAug 5, 2023

I’m glad to complete the Aalto EMBA Marketing Module led by Prof. Hannu Seristö. Our discussions in class through those 5 case studies (LaRoche-Posay, Wine War, Vestas Wind System, Rolex, and Star Alliance) were valuable and inspiring. All the participants identified the problems and shared their points of view.

I particularly like the B2B and B2G business strategy discussion because it relates to the projects I am working on now. My takeaways are that B2B marketing/selling is a long-term game, and it is about building relationships with our potential customers. To achieve this, we must put the customer at the center of everything we do. This means understanding the client’s needs, pain points, goals, and, most importantly, being patient.

Aalto EMBA Program — Marketing Module | Vestas Case Study

It also reminds me of the “Infinite Game Mindset” that Simon Sinek is sharing. There are no winners or losers in the infinite game, and our services should be designed to help each other so that every player can stay in the game.

#Aalto #EMBA #行銷管理 #mindset

Business is an INFINITE GAME Video | Simon Sinek — click here

AALTO Red Wine | Thanks to Zakk




Joseph from TPE. 兩個孩子的爸,正在資安認驗證公司擔任市場開發,並略帶搞笑的反派角色。工作足跡曾分佈在台灣、香港、日本、印尼、馬來西亞、泰國、越南、英國。Use our creativity & imagination to achieve the goal!